Recent jury rulings suggest the opposite of J&J’s denials of baby powder causing ovarian cancer. In February of 2016, a baby powder lawsuit concluded with the jury awarding the family of Jackie Fox, a victim of baby powder-caused ovarian cancer, $72 million dollars. In another talcum powder case in May 2016, a jury in Missouri awarded a J&J baby powder user $55 million in damages for her ovarian cancer diagnosed in 2011.
These lawsuits revealed evidence that Johnson & Johnson knew of the studies confirming talcum powder’s link to ovarian cancer, but they continued to market the powder as a “safe” product for feminine hygiene. Thousands of women across the U.S. continue to file class action lawsuits against Johnson & Johnson for their baby powder ovarian cancer diagnoses.
Plantiffs claim Johnson & Johnson did not provide adequate warning on the product's bottle about the correlation between the talc in baby powder and developing ovarian cancer. Plaintiffs assert that if a warning label had been provided, deciding whether or not to use the product would have been left up to free will: the lack of a label removed their freedom of choice.